World Massage Festival
Massage Therapy Hall of Fame
Read our Philosophy - The Bridge Builder
 | Ilana Craig Alberico |
Ilana Craig Alberico, is the founding partner of Innovative Spa Management which specializes in developing and managing spas that coordinate the concept throughout the design, operations, employee training programs, product selection, and menu ultimately providing financially secure and profitable operations dedicated to superior service. Her personal mission is to provide spaces for healing, healing centered education, and life improving experiences.
She is also the owner and Founding Partner of Privai and Privai Academy. Privai Academy offers licensure programs and advanced training for estheticians, massage therapists, and spa managers. Privai is a paraben free results driven skin care line rich in antioxidants including EGCG, and enhanced with the Privai essence, a toning blend of essential oils and pentapeptides. Privai was developed by a team of experts including botanists, chemists, estheticians, and aromatherapists and is only available at Privai Academy and fine spas.
She writes articles on spa design, development, and operations and teaches management and employee training programs at spa industry conventions and at Privai Academy. A licensed massage therapist and former spa director, she is passionate about treatment and dedicated to creating the optimal spa experience. She has provided consulting, design, development, and management services for companies such as the Biltmore Estate, Kessler Collection of Hotels, Madonna Rehabilitation Hospital, and Noble House Hotels and Resorts.
Website: Innovative Spa Management
She is also the owner and Founding Partner of Privai and Privai Academy. Privai Academy offers licensure programs and advanced training for estheticians, massage therapists, and spa managers. Privai is a paraben free results driven skin care line rich in antioxidants including EGCG, and enhanced with the Privai essence, a toning blend of essential oils and pentapeptides. Privai was developed by a team of experts including botanists, chemists, estheticians, and aromatherapists and is only available at Privai Academy and fine spas.
She writes articles on spa design, development, and operations and teaches management and employee training programs at spa industry conventions and at Privai Academy. A licensed massage therapist and former spa director, she is passionate about treatment and dedicated to creating the optimal spa experience. She has provided consulting, design, development, and management services for companies such as the Biltmore Estate, Kessler Collection of Hotels, Madonna Rehabilitation Hospital, and Noble House Hotels and Resorts.
Website: Innovative Spa Management
The Excellence Equation
2 CE Contact Hours
How do you handle challenging situations or unhappy guests? How can that unhappy guest be prevented in the first place? Learn how to acknowledge triggers and learn options for resolutions that create client loyalty and spread positive awareness of your business. Learn about the layers of your environment and how they affect the perception of the guest. Then apply your knowledge of the environment to set up a practice for success. This class covers providing consistent and extraordinary service with specific consideration to the expectation, experience, and environment of customer service culture in a spa setting. A must attend for spa owners and private practitioners.
Supplies: An open mind, thirst for knowledge, and a pen and paper.
Supplies: An open mind, thirst for knowledge, and a pen and paper.
Return to the 2010 Workshop Listings
World Massage Festival * festival@worldmassagefestival.com * 336-957-8997