Cherie Sohnen-Moe is an author, business coach and international workshop leader. She has been in business since 1978. She was in private practice for many years as a massage and holistic health practitioner before shifting her focus to education and coaching. Her background is diverse. When she did massage, she was a sole practitioner. In her coaching/consulting practice she has worked with individual therapists to small wellness centers to day spas that have multiple locations.

She has served as a faculty member at the Desert Institute of Healing Arts and the Arizona School of Acupuncture and Oriental Medicine. Cherie has written more than 100 articles that have been published in over 15 national and international magazines. She is the author of the book, Business Mastery. It is in its fourth edition, has sold more than 335,000 copies to date with almost 700 schools requiring it as a text. She is also the author of Present Yourself Powerfully and The Art of Teaching. She is the co-author of The Ethics of Touch with 300 schools requiring it as a text. She is also a contributing author of Teaching Massage: Fundamental Principles in Adult Education for Massage Program Instructors, and was interviewed for a chapter of SAND TO SKY: Conversations with Teachers of Asian Medicine.

Cherie is a firm believer in education and as such serves on the exam committee of the Federation of State Massage Therapy Boards (FSMTB) and is a founding member and is on the board of directors of the Alliance for Massage Therapy Education (AFMTE).