July 19-24, 2026
July 16-19, 2026
The World Massage Festival (WMF)
Here is a breakdown of what makes up the festival:
1. Continuing Education & Workshops A huge draw of the WMF is the education. Attendees have access to a wide variety of hands-on Continuing Education (CE) classes and workshops taught by highly respected educators in the industry from all over the world. Therapists come here to learn new modalities, refine their techniques, and discover innovative approaches they can immediately take back to their practice.
2. The American Massage Championships The festival hosts this national competition in partnership with the International Massage Association. It is a live event where therapists showcase their skills across different categories (such as clinical or sports massage). Judges evaluate them on criteria like technique, ergonomics, flow, and innovation.
The next American Massage Championship is July 16-19, 2026, at Harrah’s Cherokee Casino Resort
3. Networking & Community Unlike typical corporate conferences, the WMF is widely known for its warm, “family reunion” atmosphere. It brings together a global community of passionate healers—from students and solo practitioners to school owners and spa directors—allowing them to share stories, collaborate, and build lifelong friendships.
4. The Exhibit Hall & Vendors The festival features a vendor hall where product manufacturers and industry brands set up booths. Attendees can test out new massage tools, tables, lotions, and experience demonstrations of new therapies right on the floor.
5. How it Works (Registration) To attend, We offer packages.
One-Time Entry ($500): Gives you access to as many classes and events as you want for that specific year.
Freedom Membership ($1,500): A lifetime membership that covers your entry and class fees for all future festivals.
The next World Massage Festival is scheduled for July 19–24, 2026, at Harrah’s Cherokee Casino Resort in Cherokee, North Carolina.
Here is a breakdown of what makes up the festival:
1. Continuing Education & Workshops A huge draw of the WMF is the education. Attendees have access to a wide variety of hands-on Continuing Education (CE) classes and workshops taught by highly respected educators in the industry from all over the world. Therapists come here to learn new modalities, refine their techniques, and discover innovative approaches they can immediately take back to their practice.
2. The American Massage Championships The festival hosts this national competition in partnership with the International Massage Association. It is a live event where therapists showcase their skills across different categories (such as clinical or sports massage). Judges evaluate them on criteria like technique, ergonomics, flow, and innovation.
3. Networking & Community Unlike typical corporate conferences, the WMF is widely known for its warm, “family reunion” atmosphere. It brings together a global community of passionate healers—from students and solo practitioners to school owners and spa directors—allowing them to share stories, collaborate, and build lifelong friendships.
4. The Exhibit Hall & Vendors The festival features a vendor hall where product manufacturers and industry brands set up booths. Attendees can test out new massage tools, tables, lotions, and experience demonstrations of new therapies right on the floor.
5. How it Works (Registration) To attend, We offer packages.
One-Time Entry ($500): Gives you access to as many classes and events as you want for that specific year.
Freedom Membership ($1,500): A lifetime membership that covers your entry and class fees for all future festivals.
The next World Massage Festival is scheduled for July 19–24, 2026, at Harrah’s Cherokee Casino Resort in Cherokee, North Carolina.
